Farah Ashi in

Farah Ashi

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Content Development Director at Aanaab
📍 Cairo, Egypt

Farah Ashi is an EdTech Strategy Director with over a decade of experience, currently leading AI-driven content transformation at Aanaab. A graduate of The German University in Cairo, she specializes in aligning K-12 and professional upskilling programs with national priorities like Vision 2030.

Farah is passionate about the human side of technology and leadership. Her public posts emphasize the importance of empathy in learning and the impact of managers who foster growth through mindset shifts, rather than just promotions. She believes work can be a form of worship through excellence.

Unique fact: She was part of the founding team at her previous company, almentor.

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Experience
9 Years
Current Role
Content Development Director
Job Level
Mid-senior
Location
Cairo, Egypt
Personality Overview

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Priorities

Topics Farah cares about

AI in EdTech
Leads the AI transformation of content operations at Aanaab and previously developed AI-integrated workflows for course personalization at almentor.
Human-centric Learning
Believes that while technology can scale learning, empathy is what makes it truly transformative, a core theme in her professional philosophy.
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Career

Work history

2-2025
Content Development Director
Aanaab
1-2024 - 2-2025
Content and Learning Strategy Director
almentor
1-2023 - 1-2024
Head of almentor Learning & Content Strategies Department
almentor
4-2022 - 1-2024
Head of Almentor Learning Experience Development
almentor
2-2018 - 8-2019
Student Life Coordinator
Bedayia international school
In the press

Media appearances

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Education
2008 - 2013
Premasters & Bachelor of Applied Science (BASc)
The German University in Cairo
1998 - 2008
Thanaweya Amma
Futures Language School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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