Farah Emara

Reviewer
DISC Type : Ci

Co-Founder at FreshSource Global

Egypt

Overview

Farah Emara is the Co-Founder and CEO of FreshSource Global, an agri-tech platform disrupting Egypts agricultural industry. With a Masters from The London School of Economics, she leverages technology to streamline food value chains, reduce waste, and increase farmer income. Her background includes roles at Procter & Gamble and Endeavor.

Outside of her entrepreneurial work, Farah is passionate about art and has previously founded ventures to support local artists. In her free time, she enjoys reading, spending time with her husband and two dogs, and has competed in triathlons.

She is a 2023 Cartier Womens Initiative fellow, recognized for her work in transforming the MENA regions agricultural supply platform.

Personality Overview

Late Adopter

Challenger

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Food Supply Chains
Co-founded FreshSource to solve inefficiencies in Egypt's agriculture value chain, successfully reducing food loss from 45% to under 5% for farmers on the platform.
Entrepreneurship in Egypt
Passionate about building impactful companies in her home country and previously worked at Endeavor, selecting and supporting high-impact Egyptian entrepreneurs.
Female Empowerment
Actively mentors young women and has been recognized by the Cartier Women's Initiative and Aurora Tech Award for her leadership as a female founder.

Media Appearances

Farah has no verified media appearances

Work History

8-2018
Co-Founder at FreshSource Global
3-2016 - 4-2018
Strategic Corporate Manager Near East at Procter & Gamble
Entrepreneur Selection & Growth Manager at Endeavor
Entrepreneur Selection & Growth Analyst at Endeavor

Education

2015 - 2017
Master’s Degree from The London School of Economics and Political Science (LSE)
Bachelor’s Degree from Durham University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Egypt Job Level : Leadership Designation : Co-Founder at FreshSource Global
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Insights For Selling To Farah

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farah is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Farah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Farah move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Farah take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Farah

Personality Compatibility


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