Farah Kadalie

Questioner
DISC Type : c

Insights Lead - MENA Beverages at PepsiCo

Riyadh, Saudi Arabia

Overview

Farah has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Farah has no verified topics they care about

Media Appearances

Farah has no verified media appearances

Work History

7-2025
Insights Lead - MENA Beverages at PepsiCo
1-2022 - 6-2025
AMESA Sector HQ Insights Manager - PepsiCo at PepsiCo
8-2019 - 1-2022
Head of Insights / Market Research - Sub-Saharan Africa Hub at Philip Morris International
4-2017 - 7-2019
Manager Market Research - Southern Africa and Indian Ocean Islands at Philip Morris International
1-2016 - 3-2017
Manager Market Research - International Brands at Philip Morris International

Education

2000 - 2003
Bachelor of Arts (BA) from University of Cape Town
2005 - 1-2023
Masters in Research Psychology from University of the Western Cape

More Information

Social Presence :

Prographics :

Exp : 19 Location : Riyadh, Saudi Arabia Job Level : Mid-senior Designation : Insights Lead - MENA Beverages at PepsiCo
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Insights For Selling To Farah

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Farah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Farah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Farah take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Farah

Personality Compatibility


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