Farrukh Ashfaq

Sharpshooter
DISC Type : CD

Managing Director | Transactional Advisory | Value360 Advisory at CohnReznick

San Francisco, California, United States

Overview

Farrukh Ashfaq is the Managing Director for CohnReznicks Transactional Advisory practice in the Bay Area, bringing over 15 years of M&A experience. He specializes in investor-aligned diligence and value creation for private equity firms and corporate clients. Colleagues describe him as dedicated, creative, and a natural leader, with a degree from Oxford Brookes University.

His extensive international experience includes leading cross-border M&A transactions across the Americas, Asia Pacific, and the Middle East, advising both corporate clients and sovereign wealth funds.

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Cross-Border M&A
He has a strong background in leading complex, international M&A transactions across the Americas, Asia Pacific, and the Middle East/North Africa regions.
Private Equity Diligence
His primary focus is advising private equity firms and strategic acquirers on both buy-side and sell-side transactions to optimize value and ensure investor alignment.
Media & Entertainment Deals
Recently attended and sponsored events at the American Film Market, discussing M&A activity and valuation dynamics within the entertainment industry.

Media Appearances

CohnReznick Appoints Farrukh Ashfaq as Transaction Services Managing Director. Featured in Inside Public Accounting

See Now

Work History

9-2025
Managing Director | Transactional Advisory | Value360 Advisory at CohnReznick
6-2024 - 9-2025
Director - Transaction Advisory Services at Grant Thornton Advisors LLC at Grant Thornton (US)
8-2020 - 6-2024
Director - Transaction Advisory Services at Grant Thornton (US)
8-2018 - 8-2020
Experienced Manager - Transaction Advisory Services at Grant Thornton (US)
3-2013 - 3-2015
Manager Advisory Services at Grant Thornton Pakistan

Education

IPA/IFA/ACCA from CAMS College of Accountancy and Finance
2009 - 2012
BSC (Hons) in Applied Accounting and Finance from Oxford Brookes University

More Information

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Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Managing Director | Transactional Advisory | Value360 Advisory at CohnReznick
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Insights For Selling To Farrukh

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farrukh is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Farrukh

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Farrukh move?

  • If convinced, they can reach decisions quite fast.
  • Can Farrukh take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Farrukh

Personality Compatibility


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