Farrukh Rafiq

Critic
DISC Type : C

Vice President Fleet Operations at Asplundh Tree Expert, LLC

Washington DC-Baltimore Area, United States

Overview

Farrukh Rafiq, Vice President of Fleet Operations at Asplundh, is a supply chain executive with over 20 years of experience in fleet management and strategic sourcing. Holding an MBA from Emory University, he specializes in M&A integrations and data-driven transformations, particularly for private equity and privately held businesses in the industrial services sector.

He is passionate about hiring professionals with consulting experience, valuing their structured, data-driven approach to solving complex problems within his fleet and supply chain teams.

Personality Overview

Objective Thinker

ROI Driven

Critic

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Fleet Operations
As VP of Fleet Operations, he leads one of the nation's largest fleets and is actively hiring for strategic roles to enhance its vehicle and equipment management.
Supply Chain Strategy
His career is rooted in supply chain leadership, and he is focused on building strategic supply chain capabilities at Asplundh, as shown by recent hiring initiatives.
Data-Driven Decisions
He is passionate about harnessing data and analytics to drive performance. His job postings frequently call for a data-driven approach to problem-solving.

Media Appearances

Asplundh Tree Expert, LLC Announces Executive Changes. Featured in Asplundh (official corporate website)

See Now

Work History

11-2023
Vice President Fleet Operations at Asplundh Tree Expert, LLC
2021 - 2023
VP of Fleet & Chief Procurement Officer at Artera Services
2015 - 2021
Senior Director - Management Consulting (Industrial Services and Operations) at AlixPartners
2012 - 2015
Engagement Manager - Management Consulting at Accenture
2005 - 2011
Supply Chain Leader at Johnson & Johnson

Education

2008 - 2011
MBA from Emory University - Goizueta Business School
2001 - 2005
Bsc from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 21 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President Fleet Operations at Asplundh Tree Expert, LLC
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Insights For Selling To Farrukh

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farrukh is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Farrukh

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Farrukh move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Farrukh take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Farrukh

Personality Compatibility


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