Fatima K.

Questioner
DISC Type : c

Group Chief Commercial Officer at IWG plc | Marketing | Sales | Operations | Customer Experience at IWG plc

Amsterdam, North Holland, Netherlands

Overview

Fatima Koning is the Group Chief Commercial Officer at IWG plc, driving global strategy across sales, marketing, and operations. Drawing on her executive education from Nyenrode Business University, she is described by peers as a dedicated, ambitious, and goal-oriented leader. She previously founded her own sales consultancy.

As a mother, she is a passionate advocate for the benefits of hybrid work in juggling professional and personal responsibilities. She believes in nurturing talent by focusing on potential and has a personal mission to build diverse teams and champion female leadership.

She has Moroccan heritage and in 2013 was named to "De Kleurrijke Lijst, " a list recognizing influential, diverse professionals in the Netherlands.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Hybrid Work Models
A vocal advocate for hybrid work, she frequently speaks on its benefits for work-life balance, productivity, diversity, and employee wellbeing.
Female Leadership
Expresses a personal mission to give female leaders a fair chance to advance and believes women must help other women grow professionally.
Diversity & Inclusion
Believes diverse teams drive better performance and was recognized for being an influential, diverse business voice in the Netherlands.

Media Appearances

IWG’s Chief Customer Officer and Chief Sales Officer on female leadership and diversity. Featured in Regus.com

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Fatima Koning, chief sales officer of Regus parent company IWG shares the top trends for 2024. Featured in Facebook (Regus Global)

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Fatima Koning, IWG's Group Chief Commercial Officer, discusses women and leadership. Featured in Facebook (IWG PLC)

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Work History

8-2018
Group Chief Commercial Officer at IWG plc | Marketing | Sales | Operations | Customer Experience at IWG plc
12-2017 - 8-2018
Global Senior VP Sales Transformation Programs at IWG plc
1-2017 - 12-2017
Acting Country Manager Netherlands at Regus
1-2015 - 12-2017
Area Director at Regus
11-2014 - 11-2017
Founder at Koning Sales Consultancy

Education

2011 - 2012
Executive education-(mini) MBA from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Group Chief Commercial Officer at IWG plc | Marketing | Sales | Operations | Customer Experience at IWG plc
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Insights For Selling To Fatima

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fatima is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fatima

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fatima move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fatima take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fatima

Personality Compatibility


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