Favio Velarde

Go-getter
DISC Type : d

Director of Growth & Partnerships at Coreum

Greater Vancouver Metropolitan Area, Canada

Overview

Favio Velarde is the Director of Growth & Partnerships at Coreum, specializing in blockchain and fintech strategy. He spearheaded the networks go-to-market strategy and previously led growth at Sologenic, amassing over 300, 000 users. He holds a Bachelor of Arts from Universidad Peruana de Ciencias Aplicadas.

Favios personal passion lies at the intersection of decentralization and the entertainment industry. This interest led him to found his own independent record label, MADE IN 98, to provide artists with management and high-quality production services before his career in Web3.

Before moving into blockchain technology, Favio founded and managed his own record label.

Personality Overview

Self-Confident

Challenger

Decisive

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Tokenizing Capital Markets
Actively speaks at global conferences on how tokenizing assets like stocks can make capital markets more transparent, composable, and efficient for institutions and retail users.
Web3 Go-to-Market
His career at Coreum and Sologenic is defined by leading go-to-market strategies, from sourcing validator partners to executing user acquisition-driven B2B and B2C partnerships.
DeFi and RWAs
He is involved in developing and pitching solutions to manage investment positions across Decentralized Finance (DeFi) and Real-World Assets (RWAs) from a single interface.

Media Appearances

Favio Velarde, Head of Growth at Coreum | Paris Blockchain Week. Featured in YouTube

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Coreum team interview. Featured in Uphold Blog

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Work History

4-2023
Director of Growth & Partnerships at Coreum
10-2021
Head of Growth & Partnerships at Sologenic
6-2021 - 11-2021
Digital Marketing Specialist at Sherwa
4-2021 - 11-2021
Social Media Copywriter at BBK Network
9-2018
Head Producer & Manager at MADE IN 98

Education

2015 - 2021
Bachelor of Arts - BA from Universidad Peruana de Ciencias Aplicadas
2021 - 2021
Diploma of Education from CICCC - Cornerstone International Community College of Canada

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Mid-senior Designation : Director of Growth & Partnerships at Coreum
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Insights For Selling To Favio

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Favio is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Favio

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Favio move?

  • Their decision making speed is somewhere in the middle.
  • Can Favio take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Favio

Personality Compatibility


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