Isabelle Heyl

Examiner
DISC Type : cs

Blockchain Specialist at Moore Johannesburg

City of Johannesburg, Gauteng, South Africa

Overview

Isabelle Heyl is a Blockchain Specialist at Moore Johannesburg and the Head of Product & Technology at TrustReserve Solutions. She focuses on helping financial institutions and corporates adopt digital assets, with expertise in tokenisation, DeFi, and enterprise blockchain solutions. Isabelle holds a Masters degree from Stellenbosch University and has previously lectured there part-time.

Outside of her professional work, Isabelle is an endurance athlete, having competed in the Absa Cape Epic, a demanding multi-day mountain bike stage race. Her academic work also touches on unique real-world applications, including co-authoring a paper on leveraging cybersecurity to protect against wildlife poaching.

Unique fact: Isabelle co-authored a publication on the application of cybersecurity systems for anti-poaching efforts.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Digital Asset Adoption
Her work at Moore and TrustReserve focuses on tailored solutions for firms adopting digital assets, spanning assurance, tax, and technical implementation.
DeFi & Tokenisation
She frequently explains complex topics like Decentralised Finance (DeFi) and the tokenisation of Real-World Assets (RWAs) to a broader audience.
Blockchain Education
Previously a part-time lecturer at Stellenbosch University, she now educates the market through her work and social media posts on blockchain concepts.

Media Appearances

Isabelle has no verified media appearances

Work History

3-2024
Blockchain Specialist at Moore Johannesburg
3-2024
Head of Product and Technology at TrustReserve Solutions Limited
9-2023 - 10-2023
Parttime Lecturer at Stellenbosch University

Education

2023 - 3-2024
Masters from Stellenbosch University
2022 - 2022
Bachelor of Informatics Honours from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : 2 Location : City of Johannesburg, Gauteng, South Africa Job Level : Junior Designation : Blockchain Specialist at Moore Johannesburg
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Insights For Selling To Isabelle

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabelle is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Isabelle

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Isabelle move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Isabelle take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Isabelle

Personality Compatibility


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