Fawaz Alharbi, MCP

Questioner
DISC Type : c

Senior Director of Development at ROSHN l روشن

Jeddah, Makkah, Saudi Arabia

Overview

Fawaz is a distinguished architect and urban planner with over 20 years of experience shaping sustainable urban developments. As a Senior Director at ROSHN, he draws on his Masters from the University of Cincinnati and architecture degree from King Fahad University to lead large-scale projects, previously shaping the master plan for Jeddah Economic City.

He is deeply passionate about advancing Saudi Arabias future through urban innovation and improving the quality of life in its cities. His work is heavily influenced by the principles of Vision 2030, with a focus on integrating cultural heritage and creating a distinct identity for each development.

Unique fact: Fawaz was instrumental in master planning the Jeddah Economic City, which features the iconic Jeddah Tower, set to be the worlds tallest building.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Placemaking & Identity
He is a frequent speaker on using cultural and historical heritage to shape a location's brand and spatial identity.
Smart City Development
He has overseen Smart City programs in past roles and is a key thought leader on integrating technology into urban planning.
Sustainable Urbanism
A core focus of his career, he recently participated in a panel discussion on building a greener future at Cityscape Global.

Media Appearances

Fawaz has no verified media appearances

Work History

10-2019
Senior Director of Development at ROSHN l روشن
3-2019 - 2-2020
Director of Urban and Master Planning at Public Investment Fund Projects (PIF)
11-2017 - 2-2019
Senior Head of Master Planning at Jeddah Economic Company
11-2017 - 12-2018
Entertainment and Retail Advisor at Confidential
1-2015 - 11-2017
Head of Master Planning at Jeddah Economic Company

Education

Postgraduate Degree from MIT Sloan School of Management
Executive Education from Harvard University Graduate School of Design

More Information

Social Presence :

Prographics :

Exp : 21 Location : Jeddah, Makkah, Saudi Arabia Job Level : Senior Designation : Senior Director of Development at ROSHN l روشن
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Insights For Selling To Fawaz

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fawaz is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fawaz

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fawaz move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fawaz take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fawaz

Personality Compatibility


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