Federico Murru

Sharpshooter
DISC Type : DC

Sales Account Manager at Flashbay

London, England, United Kingdom

Overview

Federico is a new-business-focused Sales Account Manager with a record of exceeding revenue targets at Flashbay and Liberty Group. Specializing in full-cycle B2B sales, he is skilled in turning high-intent leads into long-term revenue. Colleagues describe him as a talented and patient professional, and he holds a CertHe from the University of Essex.

Outside of his sales role, Federico has a demonstrated interest in technology and development. He has earned certifications in JavaScript Algorithms and Data Structures and Intermediate JavaScript, suggesting a passion for coding and technical problem-solving in his personal time.

Unique fact: Federico believes moving to London fundamentally changed his sales philosophy, shifting his focus from chasing volume to targeting quality clients with real, specific needs.

Personality Overview

Rigorous & Demanding

Precise But Practical

ROI Driven

They like to be in a position where they can control the conversation and terms.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Value-Based Selling
He advocates leading with value, quality, and reliability over cost, believing it is the key to overcoming price objections in B2B sales.
Human Connection
Believes that in an age of automation, genuine human connection, understanding client needs, and building trust are the most important tools for closing a deal.
Sales Resilience
Writes about preventing burnout by maintaining a clean pipeline with realistic opportunities and viewing prospecting as a necessary, character-building discipline.

Media Appearances

Federico has no verified media appearances

Work History

9-2025
Sales Account Manager at Flashbay
4-2025 - 9-2025
B2B Sales Executive at Liberty Group
5-2023 - 3-2025
Social Media Specialist at Concentrix

Education

1-2021 - 12-2027
Bachelor's degree from University of Essex
2-2023 - 5-2023
Digital marketing from Another Avenue

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Middle Designation : Sales Account Manager at Flashbay
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Federico

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • They can take decisions very fast if you manage to convince them.
  • Can Federico take some risk or not?

  • The risks don’t matter much to them.

You And Federico

Personality Compatibility


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