Fedor De Lange

Critic
DISC Type : C

Senior Marketing Manager at Taylor Guitars

Amsterdam, North Holland, Netherlands

Overview

Fedor has no verified overview

Personality Overview

Critic

Information Seeker

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Fedor has no verified topics they care about

Media Appearances

Fedor has no verified media appearances

Work History

7-2025
Senior Marketing Manager at Taylor Guitars
3-2017 - 7-2025
Marketing Manager - Europe at Taylor Guitars
2-2016 - 3-2017
Retail Marketing Manager - Europe at Taylor Guitars
1-2014 - 7-2015
Marketing Manager at The Entertainment Group BV
6-2011 - 12-2013
Retail Marketing Manager (Benelux) at Universal Pictures

Education

1993 - 1999
Drs / MA from University of Amsterdam
1993 - 1999
Master of Arts (MA) from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 25 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Senior Marketing Manager at Taylor Guitars
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Insights For Selling To Fedor

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fedor is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fedor

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fedor move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fedor take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fedor

Personality Compatibility


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