Carl Middleton

Questioner
DISC Type : c

Head of Engineering at MECCA Brands

Greater Melbourne Area, Australia

Overview

Carl is the Head of Engineering at MECCA Brands, where he has progressed over eight years from a senior developer role. With a BSc in Computer Science, he specializes in eCommerce, SaaS, and full-stack. NET development. He is a recipient of the companys prestigious Jo Horgan award for 2018.

Originally from New Zealand, Carl spent several years working in London, an experience he considers the most important stage of his life for personal and career growth. He later moved to Melbourne, where he currently resides.

He has completed the Mecca Leadership Program through the Stanford Graduate School of Business.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

New Technology Adoption
States he loves working with the "latest and greatest technologies" and his team at MECCA hugely advocates for trying new things to innovate and solve complex problems.
Engineering Leadership
He has advanced from a developer to Head of Engineering, overseeing teams, architecture design, recruitment, and has completed a leadership program at Stanford.
eCommerce Architecture
His role involves overseeing backend systems for one of Australia's largest online beauty retailers, focusing on technologies like. NET Core, Web APIs, and AWS.

Media Appearances

Carl Middleton - MECCA Brands - StudyPerth. Featured in StudyPerth

See Now

Work History

4-2025
Head of Engineering at MECCA Brands
9-2023 - 5-2025
Head of Platform Engineering at MECCA Brands
3-2021 - 9-2023
Technical Director (Backend Engineering at MECCA Brands
5-2018 - 3-2021
Technical Team Lead at MECCA Brands
8-2017 - 5-2018
Senior Software Developer at MECCA Brands

Education

2004 - 2006
Bachelor of Science from The University of Waikato
1999 - 2003
Bachelor of Science (B.Sc.) from Kaitaia College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Melbourne Area, Australia Job Level : Mid-senior Designation : Head of Engineering at MECCA Brands
URL has been copied!

Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carl take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Carl

Personality Compatibility


Other MECCA Brands Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.