Felicia Larsson in

Felicia Larsson

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Marketing Manager, Service Global at JBT Marel
📍 Denmark

Felicia is a global marketing leader at JBT Marel, specializing in driving growth for service and aftermarket businesses. Her experience spans strategy, budget ownership, and execution at major companies like Marel, HID, and ASSA ABLOY. She has studied both Project Management and Content Marketing.

Outside of work, Felicia shows a keen interest in the strategic evolution of major technology corporations, particularly following IBMs transformation into the cognitive era. She also keeps an eye on developments within the medical technology field, following companies like Medtronic.

She has twice been entrusted to serve as the Acting Global Marketing Director during her tenure at ASSA ABLOY Entrance Systems.

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Experience
10 Years
Current Role
Marketing Manager, Service Global
Job Level
Middle
Location
Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Felicia cares about

Service & Aftermarket Marketing
Her career is centered on this specialty, having full responsibility for service marketing strategy at JBT Marel, Marel, and ASSA ABLOY.
Global Brand Strategy
She has consistently held global roles focused on brand building, communications, and messaging, including creating a service brand from scratch after a major company merger.
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Career

Work history

4-2025
Marketing Manager, Service Global
JBT Marel
9-2023
Global Marketing Manager - Service & Aftermarket
Marel
3-2022 - 9-2023
Global Manager, Marketing Communications
HID
3-2021 - 3-2022
Global Marketing Communications Manager
HID
1-2019 - 3-2021
Global Marketing Project Manager
ASSA ABLOY Entrance Systems
In the press

Media appearances

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Education
8-2016 - 6-2017
Project Management
Linnaeus University
8-2016 - 12-2016
Content Marketing
Berghs School of Communication
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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