Felicia Larsson

Wildcard
DISC Type : cis

Marketing Manager, Service Global at JBT Marel

Denmark

Overview

Felicia is a global marketing leader at JBT Marel, specializing in driving growth for service and aftermarket businesses. Her experience spans strategy, budget ownership, and execution at major companies like Marel, HID, and ASSA ABLOY. She has studied both Project Management and Content Marketing.

Outside of work, Felicia shows a keen interest in the strategic evolution of major technology corporations, particularly following IBMs transformation into the cognitive era. She also keeps an eye on developments within the medical technology field, following companies like Medtronic.

She has twice been entrusted to serve as the Acting Global Marketing Director during her tenure at ASSA ABLOY Entrance Systems.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Service & Aftermarket Marketing
Her career is centered on this specialty, having full responsibility for service marketing strategy at JBT Marel, Marel, and ASSA ABLOY.
Global Brand Strategy
She has consistently held global roles focused on brand building, communications, and messaging, including creating a service brand from scratch after a major company merger.
SaaS Demand Generation
At HID, she owned the strategy and a nearly $1M budget for worldwide demand generation to drive pipeline growth for two high-growth SaaS business units.

Media Appearances

Felicia has no verified media appearances

Work History

4-2025
Marketing Manager, Service Global at JBT Marel
9-2023
Global Marketing Manager - Service & Aftermarket at Marel
3-2022 - 9-2023
Global Manager, Marketing Communications at HID
3-2021 - 3-2022
Global Marketing Communications Manager at HID
1-2019 - 3-2021
Global Marketing Project Manager at ASSA ABLOY Entrance Systems

Education

8-2016 - 6-2017
Project Management from Linnaeus University
8-2016 - 12-2016
Content Marketing from Berghs School of Communication

More Information

Social Presence :

Prographics :

Exp : 10 Location : Denmark Job Level : Middle Designation : Marketing Manager, Service Global at JBT Marel
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Insights For Selling To Felicia

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felicia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Felicia

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Felicia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Felicia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Felicia

Personality Compatibility


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