Felipe Martin Martin

Critic
DISC Type : C

Global Head Marketing & Comms - CMO Wealth, SAM & Insurance - Santander at Santander

Spain

Overview

Felipe has no verified overview

Personality Overview

Negotiator

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Felipe has no verified topics they care about

Media Appearances

Felipe has no verified media appearances

Work History

10-2025
Global Head Marketing & Comms - CMO Wealth, SAM & Insurance - Santander at Santander
7-2021
Head of Media, On Line Marketing, Sponsorship & Events. Santander España at Santander España
5-2017 - 6-2021
Head of Sponsorships, Events & Social Media - Managing Banco Popular integration from Marketing at Santander España
3-2015 - 6-2017
Marketing Director at Santander España
2-2013 - 3-2015
Head of Marketing Communications, Planning and Delivery - Marketing at Santander UK

Education

2017 - 2017
International Seminar Digital Business at RCC - Harvard ISDI from Harvard University
2016 - 2017
Executive Program Digital Marketing 2016 and Executive Program Internet Of Things IoT 2017 from The Valley Business & Tech School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Spain Job Level : Leadership Designation : Global Head Marketing & Comms - CMO Wealth, SAM & Insurance - Santander at Santander
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Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Felipe

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Felipe take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Felipe

Personality Compatibility


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