Felipe Mendes

Sharpshooter
DISC Type : DC

Chief Executive Officer at Pitzi

São Paulo, São Paulo, Brazil

Overview

Felipe Mendes is the Chief Executive Officer at Pitzi, with over 35 years of experience leading business transformations, M&A integrations, and digital strategy for major companies across Latin America. People who have worked with him describe him as visionary, driven, and supportive. He received executive education from Harvard Business School.

Felipe is an active startup investor with Silver Angels, where he provides capital and expertise to tech-oriented companies solving real-world problems. He is also a professor at FIA Business School, sharing his knowledge on transformation with MBA students, and is a frequent keynote speaker on the topic.

Unique fact: At the age of 34, he became the president of a multinational company, marking the start of his career in high-stakes corporate leadership.

Personality Overview

Precise But Practical

Fast But Analytical

ROI Driven

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Business Transformation
His entire career, advisory firm (Brains&Bytes), and professional headline are centered on guiding companies through complex transformations like mergers, acquisitions, and digital reinventions.
Data Monetization
He advocates for companies to conduct formal audits of their data capabilities, viewing data as a key source for new revenue streams and a core competitive advantage.
Retail Innovation
As CEO of Pitzi, his focus is on providing insurtech solutions that help retailers increase margins and improve customer experience in the durables market.

Media Appearances

Former GfK and NielsenIQ CEO Takes Over as CEO of Pitzi. Featured in TI Inside

See Now

Work History

10-2025
Chief Executive Officer at Pitzi
4-2025
Founder at Brains&Bytes: Estratégia para Transformação
9-2024
MBA/Executive Education Professor at FIA Business School
7-2023 - 3-2025
Latin America Vice President, Tech&Durables Vertical at NielsenIQ
8-2021 - 6-2023
Advisory Board Member - Associação Comercial de São Paulo at Conselho do Varejo

Education

1-2019 - 1-2023
Executive Education from Harvard Business School Executive Education
6-2022 - 6-2022
Executive Education from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Chief Executive Officer at Pitzi
URL has been copied!

Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Felipe

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • They can take decisions very fast if you manage to convince them.
  • Can Felipe take some risk or not?

  • The risks don’t matter much to them.

You And Felipe

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.