Felipe Mendes in

Felipe Mendes

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Chief Executive Officer at Pitzi
📍 São Paulo, São Paulo, Brazil

Felipe Mendes is the Chief Executive Officer at Pitzi, with over 35 years of experience leading business transformations, M&A integrations, and digital strategy for major companies across Latin America. People who have worked with him describe him as visionary, driven, and supportive. He received executive education from Harvard Business School.

Felipe is an active startup investor with Silver Angels, where he provides capital and expertise to tech-oriented companies solving real-world problems. He is also a professor at FIA Business School, sharing his knowledge on transformation with MBA students, and is a frequent keynote speaker on the topic.

Unique fact: At the age of 34, he became the president of a multinational company, marking the start of his career in high-stakes corporate leadership.

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Current Role
Chief Executive Officer
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Felipe cares about

Business Transformation
His entire career, advisory firm (Brains&Bytes), and professional headline are centered on guiding companies through complex transformations like mergers, acquisitions, and digital reinventions.
Data Monetization
He advocates for companies to conduct formal audits of their data capabilities, viewing data as a key source for new revenue streams and a core competitive advantage.
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Career

Work history

10-2025
Chief Executive Officer
Pitzi
4-2025
Founder
Brains&Bytes: Estratégia para Transformação
9-2024
MBA/Executive Education Professor
FIA Business School
7-2023 - 3-2025
Latin America Vice President, Tech&Durables Vertical
NielsenIQ
8-2021 - 6-2023
Advisory Board Member - Associação Comercial de São Paulo
Conselho do Varejo
In the press

Media appearances

Former GfK and NielsenIQ CEO Takes Over as CEO of Pitzi. Featured in TI Inside
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Education
1-2019 - 1-2023
Executive Education
Harvard Business School Executive Education
6-2022 - 6-2022
Executive Education
Fundação Dom Cabral
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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