Felipe Paranaguá in

Felipe Paranaguá

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VP (GM): Ads & Promotions at CRMBonus
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
VP (GM): Ads & Promotions
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Felipe shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Felipe cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
VP (GM): Ads & Promotions
CRMBonus
4-2024 - 6-2025
Director, Sales & Business Development
Mastercard
2-2021 - 12-2023
Senior Director (GM), Ads & Digital Trade
iFood
2-2019 - 1-2021
Director, Ads
Mercado Livre
6-2015 - 2-2019
Head, eCommerce Monetization
Google
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2005 - 2006
MBA
USP - Universidade de São Paulo
1998 - 2001
Bachelor's Degree
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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