Felipe Paranaguá in

Felipe Paranaguá

Inquirer · DISC type cd
VP (GM): Ads & Promotions at CRMBonus
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
VP (GM): Ads & Promotions
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Felipe shows up

Hard To Convince
Judgemental
Demanding

They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Felipe cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
VP (GM): Ads & Promotions
CRMBonus
4-2024 - 6-2025
Director, Sales & Business Development
Mastercard
2-2021 - 12-2023
Senior Director (GM), Ads & Digital Trade
iFood
2-2019 - 1-2021
Director, Ads
Mercado Livre
6-2015 - 2-2019
Head, eCommerce Monetization
Google
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2005 - 2006
MBA
USP - Universidade de São Paulo
1998 - 2001
Bachelor's Degree
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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