Felipe Rojas

Questioner
DISC Type : c

Regional Sales Manager, Fabric Technologies at Fortinet

Medellín, Antioquia, Colombia

Overview

As the leader of Fortinets Fabric Technologies for Latin America, Felipe Rojas is a proactive and strategic sales manager with a background in electronic engineering and an MBA from Universidad EAFIT. He excels at cultivating strong partner relationships and driving customer satisfaction across the region.

He holds a specialized certification in applying AI and Machine Learning within the finance industry.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Cybersecurity Fabric
He leads the Fortinet Fabric Technologies business unit and actively promotes its integrated security platform in his professional communications and social media posts.
Unified SASE
Frequently shares content on Fortinet's single-vendor SASE approach, highlighting its ability to merge security and networking for simplified management and reduced costs.
Channel Partner Growth
His role is centered on supporting territory channel managers, cultivating strong relationships, and strategically growing Fortinet's channel presence in Latin America.

Media Appearances

Felipe has no verified media appearances

Work History

10-2021
Regional Sales Manager, Fabric Technologies at Fortinet
7-2018 - 9-2021
BDM at Fortinet
8-2014 - 6-2018
Networking Sales Specialist II at Dell EMC
3-2013 - 8-2014
Customer Solutions Engieneer II (SE II) at Dell EMC
3-2011 - 3-2013
Customer Solutions Engineer (SE) at Dell EMC

Education

2013 - 2015
Master’s Degree from Universidad EAFIT
1996 - 2002
Bachelor of Science in Electronic Engineering Technology from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 19 Location : Medellín, Antioquia, Colombia Job Level : Middle Designation : Regional Sales Manager, Fabric Technologies at Fortinet
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Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Felipe

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Felipe take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Felipe

Personality Compatibility


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