Ignacio Barbero in

Ignacio Barbero

Login to view DISC.
Marketing & Innovation VP, Caribbean & Central America at Diageo
📍 Panama City, Panamá, Panama

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overview
Experience
17 Years
Current Role
Marketing & Innovation VP, Caribbean & Central America
Job Level
Senior
Location
Panama City, Panamá, Panama
Personality Overview

How Ignacio shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Ignacio cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topics
Career

Work history

11-2023
Marketing & Innovation VP, Caribbean & Central America
Diageo
9-2020 - 11-2023
Whisky Director for Caribbean & Central America
Diageo
11-2019 - 9-2020
Head Of Marketing Communications & Digital Transformation Caribbean & Central America
Diageo
10-2016 - 1-2018
Head of Innovation & Whisky PEBAC (Peru/Ecuador/Bolivia/Argentina/Chile)
Diageo
7-2015 - 10-2016
Head of Marketing Chile
Diageo
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to view
Education
2000 - 2005
Licenciado
Universidad Torcuato Di Tella
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Diageo Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Ignacio. Free, 10 seconds.