Ignacio Barbero

Initiator
DISC Type : Di

Marketing & Innovation VP, Caribbean & Central America at Diageo

Panama City, Panamá, Panama

Overview

Ignacio has no verified overview

Personality Overview

Impact-Oriented

Friendly Challenger

Conviction Driven

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Ignacio has no verified topics they care about

Media Appearances

Ignacio has no verified media appearances

Work History

11-2023
Marketing & Innovation VP, Caribbean & Central America at Diageo
9-2020 - 11-2023
Whisky Director for Caribbean & Central America at Diageo
11-2019 - 9-2020
Head Of Marketing Communications & Digital Transformation Caribbean & Central America at Diageo
10-2016 - 1-2018
Head of Innovation & Whisky PEBAC (Peru/Ecuador/Bolivia/Argentina/Chile) at Diageo
7-2015 - 10-2016
Head of Marketing Chile at Diageo

Education

2000 - 2005
Licenciado from Universidad Torcuato Di Tella

More Information

Social Presence :

Prographics :

Exp : 17 Location : Panama City, Panamá, Panama Job Level : Senior Designation : Marketing & Innovation VP, Caribbean & Central America at Diageo
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ignacio

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ignacio take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ignacio

Personality Compatibility


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