Salvador Padron

Judge
DISC Type : Dc

Global VP Marketing, Don Julio at Diageo

Mexico City, Mexico

Overview

Salvador has no verified overview

Personality Overview

Quality Focused

Generally Skeptic

Demanding

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Salvador has no verified topics they care about

Media Appearances

Salvador has no verified media appearances

Work History

2-2024
Global VP Marketing, Don Julio at Diageo
9-2022 - 2-2024
Head of Global Commercial Strategy - Food & Beverage Categories at PepsiCo
9-2018 - 9-2022
Head of Marketing - Sabritas at PepsiCo
8-2017 - 9-2018
Sr. Director, Marketing - Global Snacks at PepsiCo
2-2007 - 7-2010
VP Marketing - US Multicultural Consumers at Citibank

Education

1998 - 2003
BA Business Administration and Finance from Tecnológico de Monterrey
1985 - 1998
High school from Modern American School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City, Mexico Job Level : Senior Designation : Global VP Marketing, Don Julio at Diageo
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Insights For Selling To Salvador

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salvador is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Salvador

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Salvador move?

  • If convinced, they can reach decisions quite fast.
  • Can Salvador take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Salvador

Personality Compatibility


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