Ferah Mohammed

Observer
DISC Type : ci

Senior Manager, Global Integrated Communications Strategy at HOKA

Santa Barbara, California, United States

Overview

Ferah has no verified overview

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Ferah has no verified topics they care about

Media Appearances

Ferah has no verified media appearances

Work History

7-2023
Senior Manager, Global Integrated Communications Strategy at HOKA
11-2023 - 3-2024
(Interim) Global Brand Communications Lead at HOKA
1-2022 - 6-2023
Manager, Global Integrated Communications Strategy at HOKA
1-2020 - 1-2022
Global Media Manager at Michael Kors
9-2017 - 12-2019
Associate Media Manager, The Americas at Michael Kors

Education

Bachelor of Arts (BA) from Furman University
Digital Marketing Certification from General Assembly

More Information

Social Presence :

Prographics :

Exp : 10 Location : Santa Barbara, California, United States Job Level : Middle Designation : Senior Manager, Global Integrated Communications Strategy at HOKA
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Insights For Selling To Ferah

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ferah is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ferah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ferah move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ferah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ferah

Personality Compatibility


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