Ferdinand Metzler

Critic
DISC Type : C

Board Member at Caplena

Zurich, Switzerland

Overview

Ferdinand Metzler is the CEO and Co-Founder of Benetics, a company digitalizing the construction industry with AI-powered tools. A graduate of ETH Zürich, he is a serial entrepreneur who previously founded Fision AG, a 3D body-scanning technology company, which he successfully sold to European e-commerce giant Zalando.

Ferdinand is passionate about solving real-world problems and creating a positive impact for a broad range of people. He combines his background in mechanical engineering with hands-on experience as an electrician to create user-centric technology that addresses the core challenges faced by workers in traditional industries.

He worked as an electrician on construction sites before his university studies, giving him direct insight into the industry he now serves with his technology.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI in Construction
His company, Benetics, develops AI-powered voice assistants to simplify communication and reporting for workers on construction sites, supporting over 30 languages.
Successful Startup Exits
He has a proven track record as an entrepreneur, having founded and led his first company, Fision AG, to a successful acquisition by Zalando.
Digitizing Manual Labor
He focuses on creating simple, user-friendly digital tools for on-site workers, aiming to reduce misunderstandings, save time, and increase productivity in hands-on industries.

Media Appearances

Ferdinand has no verified media appearances

Work History

6-2022 - 5-2025
Board Member at Caplena
4-2022
CEO and Co-Founder at Benetics
6-2015 - 3-2022
CEO and Founder at Fision AG

Education

2010 - 2016
Master's degree from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 9 Location : Zurich, Switzerland Job Level : Leadership Designation : Board Member at Caplena
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Insights For Selling To Ferdinand

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ferdinand is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ferdinand

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ferdinand move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ferdinand take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ferdinand

Personality Compatibility


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