Fernanda De Francesco

Critic
DISC Type : C

Chief Editor at Diversification.com

São Paulo, São Paulo, Brazil

Overview

Fernanda has no verified overview

Personality Overview

Precise

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Fernanda has no verified topics they care about

Media Appearances

Fernanda has no verified media appearances

Work History

1-2025
Chief Editor at Diversification.com
7-2024
Marketing Manager at PortfolioPilot
10-2021 - 4-2024
Growth & Product Marketing Coordinator at dr.consulta
11-2019 - 10-2021
Digital Growth Specialist at dr.consulta
10-2018 - 6-2019
SBs Acquisition Management at PayPal

Education

2014 - 2017
Relações Internacionais com ênfase em Marketing e Negócios from ESPM Escola Superior de Propaganda e Marketing
2012 - 2013
High School from Chichester College

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Chief Editor at Diversification.com
URL has been copied!

Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Fernanda

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernanda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernanda

Personality Compatibility


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