Fernanda Fantini

Questioner
DISC Type : c

Vice President Vision Care LACAN (Latin America and Canada) at Alcon

Fort Worth, Texas, United States

Overview

Fernanda Fantini is the Vice President Vision Care LACAN (Latin America and Canada) at Alcon, with extensive experience in the vision care sector. Her career at Alcon has involved leadership roles in international contact lenses and global franchise management.

She frequently expresses pride in her teams achievements, particularly in Latin America. She is passionate about empowering women in the workplace and fostering a supportive environment for professional growth.

Fernanda holds a Marketingwirt from Bavarian Academy for Advertising and Marketing, BAW Academy, and a Bachelors from FAAP - Fundação Armando Alvares Penteado.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Vision Care Leadership
As Vice President for Vision Care in Latin America and Canada, she leads regional sales and strategic initiatives, indicating a focus on market expansion and team performance.
Women's Empowerment
She consistently posts about supporting and uplifting women at Alcon, reflecting a strong commitment to gender equality and professional development for women.
Latin American Markets
Her posts frequently highlight the energy and achievements of her teams in Latin America, emphasizing regional growth and cultural connection.

Media Appearances

Fernanda has no verified media appearances

Work History

4-2026
Vice President Vision Care LACAN (Latin America and Canada) at Alcon
10-2020 - 4-2026
Vice President Vision Care Latin America at Alcon
1-2020 - 10-2020
International Head Contact Lenses at Alcon
5-2015 - 12-2019
Head of Vision Care Franchise, Latin America at Alcon
7-2014 - 4-2015
Global Franchise Director, Weekly/Monthly Lens and Lens Care Products at Alcon

Education

2000 - 2001
Marketingwirt from Bavarian Academy for Advertising and Marketing, BAW Academy
1994 - 1998
Bachelor from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 27 Location : Fort Worth, Texas, United States Job Level : Senior Designation : Vice President Vision Care LACAN (Latin America and Canada) at Alcon
URL has been copied!

Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fernanda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fernanda

Personality Compatibility


Other Alcon Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.