Fernanda Mascher in

Fernanda Mascher

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Alliances Director, Strategic Partners at HCLSoftware
📍 Fort Lauderdale, Florida, United States

Fernanda is a senior sales executive at HCLSoftware, specializing in building strategic partner ecosystems. Her career includes key partner management roles at Google Cloud and Red Hat. She holds a Computer Science degree, an executive MBA from FGV, and has completed specialized business courses at Harvard and MIT.

Originally from Brazil, Fernanda relocated to the United States to lead a business unit for Google Cloud. She is a native Portuguese speaker with full professional proficiency in English and working proficiency in Spanish, highlighting her ability to work across diverse cultures and multinational teams.

She is a member of Partnership Leaders, the industry association for alliance and channel executives.

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Experience
16 Years
Current Role
Alliances Director, Strategic Partners
Job Level
Mid-senior
Location
Fort Lauderdale, Florida, United States
Personality Overview

How Fernanda shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fernanda cares about

Partner Ecosystems
Her entire career at HCLSoftware and Google has focused on driving growth through strategic alliances and partnerships, a topic she frequently discusses online.
Cloud Marketplaces
She follows and shares insights on the strategic importance of cloud marketplaces, viewing them as a key area for ecosystem growth and vendor collaboration.
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Career

Work history

8-2023
Alliances Director, Strategic Partners
HCLSoftware
9-2022 - 8-2023
Member
Partnership Leaders
7-2020 - 7-2023
Partner Manager, Google Cloud
Google
7-2017 - 6-2020
Head of Sales, Renewals and Expansion, Google Cloud
Google
11-2012 - 6-2017
Enterprise Account Executive, Google Cloud
Google
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2019
Sales
Harvard Business School
2017 - 2017
Leading Change in Complex Organizations
MIT Sloan School of Management
2015 - 2015
High Potential Leadership Program
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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