Fernando Flores

Observer
DISC Type : ci

General Manager at Esperanza, Auberge Resorts Collection

Los Cabos, Baja California Sur, Mexico

Overview

Fernando is a respected hospitality leader with over 20 years of experience, now General Manager at Esperanza, Auberge Resorts Collection. He previously led the Waldorf Astoria Los Cabos Pedregal to become the first in Cabo to achieve a double Five-Star rating from Forbes. He holds a Master Certificate from Cornell.

Originally from Guadalajara, Fernando is an avid outdoorsman. He is passionate about kitesurfing in La Ventana, diving in Cabo Pulmo, and hiking in La Sierra. In his downtime, he also enjoys playing the guitar and traveling with his family, who have deep roots in the Los Cabos area.

He has a personal leadership philosophy called the "Triangle of Excellence," which focuses on equally prioritizing guests, team members, and owners.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Luxury Hospitality Standards
He served on the Forbes Travel Guide Standards Advisory Committee and led his previous resort to a double Five-Star rating, showing a deep focus on service excellence.
Creative Culinary Programs
He introduced unique guest experiences like a gourmet nine-course taco journey ("TRAVESÍA") and an immersive "Agave Study" to celebrate Mexican heritage.
Outdoor Recreation
He is passionate about outdoor activities, specifically mentioning kitesurfing, diving in Cabo Pulmo, and hiking as his favorite hobbies in Baja California Sur.

Media Appearances

Fernando Flores has been appointed General Manager at Esperanza, Auberge Resorts Collection in Los Cabos. Featured in Hospitality Net

See Now

Work History

4-2025
General Manager at Esperanza, Auberge Resorts Collection
1-2020 - 1-2022
Standards Advisory Committe - The Americas - Mexico & The Caribbean Chair at Forbes Travel Guide
10-2019 - 4-2025
General Manager at Waldorf Astoria Los Cabos Pedregal
6-2015 - 10-2019
General Manager at The Resort at Pedregal
11-2014 - 5-2015
Resort Manager at The Resort at Pedregal

Education

1997 - 2001
Bachelor of Applied Science (B.A.Sc.) from Universidad Autónoma de Guadalajara
2019 - 2020
Master Certificate in Hospitality Management from Cornell Peter and Stephanie Nolan School of Hotel Administration

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Cabos, Baja California Sur, Mexico Job Level : Senior Designation : General Manager at Esperanza, Auberge Resorts Collection
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fernando

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Fernando take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Fernando

Personality Compatibility


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