Fernando Flores Hernández Magro

Researcher
DISC Type : Cs

Director Financiero Seguros at BBVA en México

Mexico City, Mexico

Overview

Fernando Flores Hernández Magro is the Financial Director at BBVA Seguros, bringing 28 years of dedicated experience in the insurance sector. A Public Accountant from Universidad del Tepeyac, his career includes leadership roles at General de Seguros, AXA, and ING, building a foundation of deep financial expertise.

Based on his shared content, Fernando shows a keen interest in initiatives that have a positive social impact. He champions topics such as sustainable development, cultural promotion through corporate support for the arts, and the importance of social inclusion in society and business.

He has participated uninterruptedly in various professional and business organizations throughout his career.

Personality Overview

Self-Disciplined

Process Focused

Perfectionist

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Financial Management
As the Director of Finance with 28 years of experience at major insurance firms, this is central to his professional identity and expertise.
Insurance Regulation
He holds a certification from the IMCP's commission dealing with the National Insurance and Bonding Commission (CNSF), indicating specialized knowledge.
Sustainable Development
He actively shares content promoting Mexico's efforts in sustainable tourism, highlighting the importance of balancing economic growth with environmental responsibility.

Media Appearances

Fernando has no verified media appearances

Work History

5-2021
Director Financiero Seguros at BBVA en México
7-2012 - 5-2021
Director de Finanzas at General de Seguros
9-2006 - 7-2012
Subdirector de Contabilidad at AXA Seguros México
9-2003 - 9-2006
Gerente de Información Financiera at ING
8-2000 - 8-2003
Encargado de auditoría at EY

Education

Diplomado from Tecnológico de Monterrey
1991 - 1995
Licenciatura en Contaduría Pública from Universidad del Tepeyac

More Information

Social Presence :

Prographics :

Exp : 29 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director Financiero Seguros at BBVA en México
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Fernando

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Fernando take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Fernando

Personality Compatibility


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