Fernando L.

Critic
DISC Type : C

Sr. Localization Specialist at CrowdStrike

Greater Barcelona Metropolitan Area, Spain

Overview

Fernando is a Senior Localization Specialist at CrowdStrike with a focus on helping businesses successfully enter the Spanish market. His background includes various marketing and localization management roles at SAP, and he holds degrees in multilingual communication from universities in Spain and Germany.

He is a certified Sworn Translator and Interpreter for Spanish and French.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Spanish Market Entry
His professional focus involves defining and executing linguistic strategies for companies looking to expand into the Spanish-speaking market.
Marketing Localization
His career at SAP and CrowdStrike, combined with his freelance experience, centers on translating and localizing marketing materials.
Digital Innovation
He has shared content related to helping companies succeed in the era of digitalization and assess their innovation status.

Media Appearances

Fernando has no verified media appearances

Work History

1-2023
Sr. Localization Specialist at CrowdStrike
1-2022 - 12-2022
Localization Project Manager at SAP
12-2020 - 12-2021
Marketing Project Manager at SAP
12-2018 - 11-2020
Freelance Translator and Interpreter, DE, EN, FR > ES at Freelancer
10-2017 - 12-2018
Digital & Solution Marketing Manager at SAP

Education

2007 - 2012
Bachelor of Arts (B.A.) from Universitat d'Alacant
2009 - 2010
B.A. Mehrsprachige Kommunikation from Cologne University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Junior Designation : Sr. Localization Specialist at CrowdStrike
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fernando

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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