Fernando Mattar

Evaluator
DISC Type : Cds

Chief Information Officer at Banco Toyota do Brasil

São Paulo, São Paulo, Brazil

Overview

Fernando Mattar is the Chief Information Officer at Banco Toyota do Brasil, bringing over 20 years of experience from retail, services, and finance. He is an agile enthusiast and digital transformation agent with an MBA in Strategic IT Management. Colleagues describe him as dedicated, engaged, competent, and creative.

He recently served as a judge for the FebrabanTech 2025 startup pitches, evaluating promising new companies.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI Agents
He recently shared insights on the rise of AI agents like Perplexity and questions whether organizations are prepared for this technological revolution.
Fintech Innovation
Actively engages with the startup ecosystem, recently serving as a judge evaluating pitches from 12 promising startups at FebrabanTech 2025.
Agile Leadership
An enthusiast of methodologies like Scrum and Kanban, he focuses on building high-performance teams through a culture of autonomy, collaboration, and transparency.

Media Appearances

Fernando has no verified media appearances

Work History

9-2023
Chief Information Officer at Banco Toyota do Brasil
11-2022 - 7-2023
CTO & COO at banQi
8-2021 - 11-2022
CTO at banQi
4-2019 - 7-2021
CTO at Minuto Seguros
8-2018 - 4-2019
IT Director at Loop Brasil

Education

2019 - 2019
Build Program from Babson College
2018 - 2018
Masterclass Digital Acceleration & Business Transformation from Hyper Island

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Information Officer at Banco Toyota do Brasil
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fernando

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fernando take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fernando

Personality Compatibility


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