Fernando Roberto Dos Santos

Examiner
DISC Type : cs

Sócio | Diretor de Planej. Financeiro e M&A at Cogna Educação

São Paulo, Brazil

Overview

Fernando Roberto dos Santos is the Director of Financial Planning and M&A at Cogna Educação, with deep expertise in financial modeling, due diligence, and strategic business planning. His background includes key financial roles at large corporations like Danone and Unilever, and he holds an MBA from FIA.

He recently participated as a panelist at the “M&A Summit, ” where he shared his expertise on the complexities of valuation and earn-outs in uncertain market conditions.

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

M&A and Valuation
As Director of M&A, he recently spoke on a panel about valuation and earn-outs at the "M&A Summit", indicating this is a core professional focus.
Strategic Financial Planning
His entire career, from Unilever and Danone to Cogna, has centered on budgeting, forecasting, and building business plans for major projects and new ventures.
Education Sector Finance
[Predicted] Working as a senior finance director for Cogna Educação, a leading Brazilian education company, places him at the center of this industry's financial trends and challenges.

Media Appearances

Fernando has no verified media appearances

Work History

3-2015
Sócio | Diretor de Planej. Financeiro e M&A at Cogna Educação
5-2012 - 3-2015
Gerente Planej Financeiro at Danone
3-2011 - 4-2012
Coord. FP&A - Consolidação e Report at Unilever
1-2009 - 2-2011
Supply Chain Finance at Unilever
7-2002 - 11-2008
Especialista FP&A | Trainee at Editora Moderna

Education

2015 - 2016
Master of Business Administration (MBA) from FIA - Fundação Instituto de Administração
2007 - 2007
Extension from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, Brazil Job Level : N/A Designation : Sócio | Diretor de Planej. Financeiro e M&A at Cogna Educação
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Insights For Selling To Fernando Roberto

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando Roberto is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Fernando Roberto

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Fernando Roberto move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Fernando Roberto take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Fernando Roberto

Personality Compatibility


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