Fernando Russell

Critic
DISC Type : C

Assistant Manager at The Smart Cube

Chennai, Tamil Nadu, India

Overview

Fernando has no verified overview

Personality Overview

Precise

Critic

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

8-2024
Assistant Manager at The Smart Cube
1-2022 - 8-2024
Senior Research Analyst at The Smart Cube
9-2019 - 1-2022
Analyst - Category Specialization at Beroe Inc
9-2018 - 9-2019
Subject Matter Expert at Future Bridge
6-2017 - 7-2017
Intern at Indian Institute of Technology, Madras

Education

2016 - 2018
Master of Technology - MTech from PSG College of Technology
2012 - 2016
Bachelor's Degree from Sathyabama University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Chennai, Tamil Nadu, India Job Level : Middle Designation : Assistant Manager at The Smart Cube
URL has been copied!

Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Fernando

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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