Fernando Sena

Sharpshooter
DISC Type : DC

Gerente Executivo Planejamento e Performance Logística at Sabesp

São Paulo, São Paulo, Brazil

Overview

Fernando Sena is the Executive Manager of Planning and Logistics Performance at Sabesp, specializing in end-to-end supply chain management. He has a strong background in S&OP/IBP, demand planning, and inventory management, with an MBA from FGV. Colleagues describe him as an innovative, results-focused, and exceptional leader.

He recently shared his expertise on transforming business planning at the S&OP + S&OE Experience Forum.

Personality Overview

ROI Driven

Fast But Analytical

Rigorous & Demanding

They are not focused on building rapport and relationships.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

S&OP Transformation
He is actively leading and speaking publicly about transforming Sabesp's S&OP process, focusing on integrating previously siloed planning and purchasing functions.
Integrated Supply Chains
He frequently writes about the risks of organizational silos in infrastructure, advocating for integrated supply chains to ensure materials are available for large-scale projects.
E2E Process Management
His career demonstrates a consistent focus on managing the entire supply chain, from demand and supply planning to logistics and inventory of finished goods.

Media Appearances

Fernando has no verified media appearances

Work History

2-2025
Gerente Executivo Planejamento e Performance Logística at Sabesp
4-2024 - 2-2025
Gerente de planejamento at dsm-firmenich
7-2022 - 4-2024
Supply Chain Supervisor Andean at DSM Nutrição e Saúde Animal
12-2021 - 7-2022
S&OP and Logistics Coordinator at GELITA
10-2021 - 12-2021
Strategic Logistics Supervisor Latam at DSM

Education

2020 - 2022
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
2019 - 2019
CLTD (Certified in Logistics from APICS

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente Executivo Planejamento e Performance Logística at Sabesp
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernando

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can take decisions very fast if you manage to convince them.
  • Can Fernando take some risk or not?

  • The risks don’t matter much to them.

You And Fernando

Personality Compatibility


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