Ferran Puig

Critic
DISC Type : C

Head of Partnerships EMEA at Clay

London, England, United Kingdom

Overview

Ferran is the Head of Partnerships for EMEA at Clay, specializing in go-to-market strategy for AI and SaaS companies. An enthusiast in VC and funding, he previously led European operations at Capchase. He holds an MBA from INSEAD and certifications in AI, while colleagues praise his "attention to detail" and "big picture thinking".

Outside of his primary roles, Ferran is an active micro-angel investor, channeling his passion for fintech and AI into supporting new ventures. He is deeply engaged in the growth and funding ecosystem, consistently seeking opportunities to operate and invest within the technology sector, blending his professional expertise with personal interest.

He was an enthusiastic user of Clays product before joining the company to lead its EMEA partnerships.

Personality Overview

Information Seeker

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

GTM Strategy
As a GTM leader, his posts and career focus on building and leading growth, recently launching a "GTM in GMT" initiative in Europe.
AI for GTM
Holds multiple AI certifications and expresses excitement for how platforms like Clay and Oraion can transform go-to-market efforts for businesses.
SaaS Funding
His background at Capchase and his stated interest in VC and funding show a deep understanding of the capital side of the SaaS industry.

Media Appearances

Ferran has no verified media appearances

Work History

3-2026
Head of Partnerships EMEA at Clay
5-2025 - 4-2026
Head of GTM at Oraion
7-2024 - 4-2025
Head of Europe at Capchase
1-2022 - 7-2024
Director of Business Development & Partnerships at Capchase
8-2021
Member at Nova talent

Education

2018 - 2019
Master of Business Administration - MBA from INSEAD
Msc and Bsc Industrial Engineering from Universitat Politècnica de Catalunya

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Partnerships EMEA at Clay
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Insights For Selling To Ferran

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ferran is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ferran

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ferran move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ferran take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ferran

Personality Compatibility


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