Fida Tashfia

Questioner
DISC Type : c

Strategy Director, Global Strategy at Haleon

United Kingdom

Overview

Fida has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Fida has no verified topics they care about

Media Appearances

Fida has no verified media appearances

Work History

4-2025
Strategy Director, Global Strategy at Haleon
8-2010 - 4-2025
Associate Partner at Bain & Company
6-2016 - 8-2016
Summer Associate at CrossBoundary
6-2015 - 8-2015
Summer Associate at PowerGen Renewable Energy

Education

2014 - 2016
Master of Business Administration (MBA) from Harvard Business School
2006 - 2010
Bachelor of Arts (B.A.) Magna Cum Laude from Williams College

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Mid-senior Designation : Strategy Director, Global Strategy at Haleon
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Insights For Selling To Fida

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fida is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fida

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fida move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fida take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Fida

Personality Compatibility


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