Emily Parcell

Inspirer
DISC Type : di

Stress Less Newsletter at Substack

Des Moines, Iowa, United States

Overview

Emily Parcell is a 3x founder and coach with over 26 years of experience leading teams and advising on high-stakes political campaigns for figures like Barack Obama and Elizabeth Warren. A graduate of Wartburg College with a history degree, she now leverages her background to coach professionals on stress management and avoiding burnout.

Originally from a small town in Iowa, Emily is a mother of two who personally battled burnout from the "hustle culture" prevalent in her political career. This experience now fuels her passion for guiding others, informed by her own journey from a self-described "latchkey kid" to a successful entrepreneur.

She has developed and trademarked the concept of Sustainable Ambition™️ to help professionals achieve success without sacrificing their health.

Personality Overview

Decisive

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Stress Management
As a triple-certified coach, she runs the "Stress Less Newsletter" and works with clients 1: 1 to manage burnout using scientific principles.
Dismantling Hustle Culture
A core theme in her professional philosophy, she advocates for achieving success without constant stress and anxiety, a concept she calls Sustainable Ambition™️.
Political Strategy
With over 25 years of experience, she is a founding partner at AGENCY, a political strategy firm, and has held senior roles on multiple presidential campaigns.

Media Appearances

Stress Less by Emily Parcell | Substack. Featured in Substack

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The Final Frazzled by Friday - Stress Less by Emily Parcell. Featured in Substack

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Emily Parcell (@hellowe): "Today's Stress Less wraps up my 5-part ...". Featured in Substack

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Work History

1-2025
Stress Less Newsletter at Substack
2-2024
Stress Management Coach at AGENCY
3-2015
Founding Partner / Owner at AGENCY
3-2015
Partner / Owner at AGENCY
1-2019 - 3-2020
Senior Advisor / States Team Director at Warren for President

Education

1999 - 2003
History from Wartburg College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Des Moines, Iowa, United States Job Level : N/A Designation : Stress Less Newsletter at Substack
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Emily

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Emily take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Emily

Personality Compatibility


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