Fiona Cameron

Enthusiast
DISC Type : i

Conduct, Risk & Customer Vulnerability Director at British Gas

Edinburgh, Scotland, United Kingdom

Overview

Fiona is the Conduct, Risk & Customer Vulnerability Director at British Gas, applying over 20 years of financial services experience to the energy sector. She is a qualified lawyer with degrees from the University of Aberdeen and is focused on driving fair outcomes for customers, particularly those in vulnerable situations.

Fiona is a passionate advocate for consumer protection and ethical leadership. She frequently speaks on the importance of supporting financially vulnerable people and champions fairness and inclusion in her role, working to address fuel poverty through strategic initiatives and partnerships.

She is actively involved in lobbying the government for systemic industry reform, such as introducing social tariffs to help low-income households.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Customer Vulnerability
Her current role is dedicated to this. She regularly speaks at industry events on protecting vulnerable customers and addressing fuel poverty.
Financial Inclusion
Actively lobbies for systemic changes like social tariffs and abolishing standing charges to make energy more affordable for low-income households.
Ethical Leadership
Emphasizes the importance of ethical leadership and inclusion to ensure fairness and empathy in supporting customers, as noted at a recent industry gathering.

Media Appearances

Fiona has no verified media appearances

Work History

11-2023
Conduct, Risk & Customer Vulnerability Director at British Gas
9-2022 - 11-2023
Head of Standards, Compliance & Conduct at NatWest
6-2021 - 8-2022
Head of Operational, Compliance & Conduct Risk Centre of Excellence at NatWest
7-2020 - 5-2021
Head of Insights & Outlook, Compliance & Conduct at NatWest
9-2017 - 7-2020
Head of Operations, Outlook & Monitoring, Compliance & Conduct at RBS

Education

1992 - 1995
LLB and DipLP from University of Aberdeen
1986 - 1992
MA (Hons) from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 15 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Conduct, Risk & Customer Vulnerability Director at British Gas
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Fiona

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Fiona take some risk or not?

  • They can take some low-probability risks if needed.

You And Fiona

Personality Compatibility


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