Fiona Masuku

Critic
DISC Type : C

Non Executive Director at College of Magic

City of Cape Town, Western Cape, South Africa

Overview

Fiona Masuku is a financial strategist and the founder of Khula Consult, specializing in driving growth for SMEs. An ACMA, CGMA qualified accountant, she serves on the board of the College of Magic, providing strategic financial oversight. People who have worked with her describe her as organised, hardworking, dedicated, and honest.

Originally from Zimbabwe, Fiona was inspired by her entrepreneurial grandmother and moved to South Africa for her university education. She is passionate about empowering non-profits and has a stated interest in exploring South Africas growing Black-owned wine scene. She supports causes related to childhood education and community empowerment.

Unique fact: Fiona serves as the Treasurer on the non-executive management board for the College of Magic.

Personality Overview

Information Seeker

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Non-Profit Sustainability
She serves as a Non-Executive Director for the College of Magic and writes articles about financial strategies for mission-driven organisations.
SME Growth
As the founder of Khula Consult, her work is dedicated to providing financial clarity and strategic tools to help small and medium enterprises scale.
Entrepreneurial Spirit
She was inspired by her entrepreneurial grandmother, which fueled her own journey to found a consulting firm and support other business owners.

Media Appearances

Fiona has no verified media appearances

Work History

6-2025
Non Executive Director at College of Magic
3-2025
Executive Director & Founder at Khula Consult
3-2023
Executive Director at Tokwe Films
2-2021 - 6-2025
Executive Director at Creative Fin Services
3-2019 - 3-2025
Executive Director at Creative CFO

Education

Executive MBA Candidate from Graduate School of Business - University of Cape Town
1-2022 - 9-2022
Executive Development Programme from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 12 Location : City of Cape Town, Western Cape, South Africa Job Level : Senior Designation : Non Executive Director at College of Magic
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fiona

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fiona take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fiona

Personality Compatibility


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