Mike Cozens

Commander
DISC Type : D

AI Marketing Programme Director, Group Marketing at Ericsson

London, England, United Kingdom

Overview

Mike is an accomplished digital marketing leader, currently serving as the AI Marketing Programme Director at Ericsson. With extensive experience in the telecoms sector from his time at Vodafone, he specializes in B2B digital, social, and content strategy. He holds a Postgraduate Diploma from The Institute of Direct and Digital Marketing.

Outside of his professional life, Mike is an avid football (soccer) fan, often sharing content and engaging with major tournaments online. He also keeps an eye on developments from major consulting firms like Accenture.

He was part of the team that won a Bronze award for "Best Use of Social Media for B2B" in 2019.

Personality Overview

Very Quick

Strong-Willed

Candid & Clear

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

AI in Marketing
His current role is AI Marketing Programme Director. He recently completed a certification in Generative AI, showing a focus on applying this technology to marketing.
B2B Digital Experiences
A core focus throughout his career, specializing in creating end-to-end digital journeys and campaigns for business customers at Ericsson and Vodafone.
Social Media Strategy
He defined and delivered the global B2B social media strategy at Vodafone Business, creating their playbook and winning an award for a brand launch campaign.

Media Appearances

Mike has no verified media appearances

Work History

10-2025
AI Marketing Programme Director, Group Marketing at Ericsson
4-2021 - 10-2025
Digital Marketing Director, Europe & LATAM at Ericsson
11-2018 - 3-2021
Senior Manager, Digital Marketing (Content & Social Media) at Vodafone Business
4-2015 - 10-2018
Senior Manager, Digital Experience at Vodafone Business
8-2011 - 4-2015
Senior Digital Marketing Manager at Vodafone Business

Education

2010 - 2011
IDM Postgraduate Diploma from The Institute of Direct and Digital Marketing
1995 - 1998
BA from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : AI Marketing Programme Director, Group Marketing at Ericsson
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mike

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mike take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mike

Personality Compatibility


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