Mike Cozens in

Mike Cozens

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AI Marketing Programme Director, Group Marketing at Ericsson
📍 London, England, United Kingdom

Mike is an accomplished digital marketing leader, currently serving as the AI Marketing Programme Director at Ericsson. With extensive experience in the telecoms sector from his time at Vodafone, he specializes in B2B digital, social, and content strategy. He holds a Postgraduate Diploma from The Institute of Direct and Digital Marketing.

Outside of his professional life, Mike is an avid football (soccer) fan, often sharing content and engaging with major tournaments online. He also keeps an eye on developments from major consulting firms like Accenture.

He was part of the team that won a Bronze award for "Best Use of Social Media for B2B" in 2019.

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Experience
19 Years
Current Role
AI Marketing Programme Director, Group Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mike cares about

AI in Marketing
His current role is AI Marketing Programme Director. He recently completed a certification in Generative AI, showing a focus on applying this technology to marketing.
B2B Digital Experiences
A core focus throughout his career, specializing in creating end-to-end digital journeys and campaigns for business customers at Ericsson and Vodafone.
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Career

Work history

10-2025
AI Marketing Programme Director, Group Marketing
Ericsson
4-2021 - 10-2025
Digital Marketing Director, Europe & LATAM
Ericsson
11-2018 - 3-2021
Senior Manager, Digital Marketing (Content & Social Media)
Vodafone Business
4-2015 - 10-2018
Senior Manager, Digital Experience
Vodafone Business
8-2011 - 4-2015
Senior Digital Marketing Manager
Vodafone Business
In the press

Media appearances

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Education
2010 - 2011
IDM Postgraduate Diploma
The Institute of Direct and Digital Marketing
1995 - 1998
BA
University of Southampton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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