As Co-Founder of Less Is More Consulting, Flick Collingwood leverages over 20 years of FMCG experience with brands like Coca-Cola and Pepsi to drive growth through simplicity. She is an expert in brand and retail transformation, recognized as a RETHINK Retail Top Expert for 2025 and 2026. Colleagues describe her as professional, efficient, and organized.
Outside of her corporate career, Flick is a mother who co-founded her business to be more present for her family. She and her business partner, Sophie, are mothers to four children combined. She values finding a balance between her demanding career and family life, a core reason for starting her own consultancy.
Unique fact: Flick started her consultancy with her business partner, Sophie, not just for professional reasons but also to simplify their own lives as busy working parents.
Read the full overview →They usually prefer to drive the conversation. They donβt mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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