Flick Collingwood πŸ“ˆ

Initiator
DISC Type : Di

Co Founder of Less Is More Consulting | Make It Happen at LESS IS MORE CONSULTING LTD

London Area, United Kingdom

Overview

As Co-Founder of Less Is More Consulting, Flick Collingwood leverages over 20 years of FMCG experience with brands like Coca-Cola and Pepsi to drive growth through simplicity. She is an expert in brand and retail transformation, recognized as a RETHINK Retail Top Expert for 2025 and 2026. Colleagues describe her as professional, efficient, and organized.

Outside of her corporate career, Flick is a mother who co-founded her business to be more present for her family. She and her business partner, Sophie, are mothers to four children combined. She values finding a balance between her demanding career and family life, a core reason for starting her own consultancy.

Unique fact: Flick started her consultancy with her business partner, Sophie, not just for professional reasons but also to simplify their own lives as busy working parents.

Personality Overview

Confident

Risk-Accepting

Friendly Challenger

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Simplifying Business
Her consultancy, Less Is More, is founded on the principle of removing unnecessary complexity to deliver more effective, cost-efficient results and foster business growth.
FMCG Brand Strategy
Her career is built on delivering commercial results for iconic Fast-Moving Consumer Goods brands including Coca-Cola, Pepsi, Robinsons, and Tango.
Retail Technology
She actively follows and promotes industry events like the Retail Technology Show, highlighting an interest in how technology can better connect shoppers with solutions.

Media Appearances

Flick has no verified media appearances

Work History

3-2019
Co Founder of Less Is More Consulting | Make It Happen at LESS IS MORE CONSULTING LTD
DIAL Global at Contract
7-2017 - 12-2018
Plc Innovation Performance Director at BRITVIC PLC
10-2015 - 7-2017
GB Grocery Category & Shopper Director at BRITVIC PLC
10-2012 - 10-2015
Director of GB Marketing PMO at BRITVIC PLC

Education

1996 - 2000
BSc 2:1 from University Bradford Management Centre
1990 - 1996
A Levels from Helena Romanes

More Information

Social Presence :

Prographics :

Exp : 29 Location : London Area, United Kingdom Job Level : Leadership Designation : Co Founder of Less Is More Consulting | Make It Happen at LESS IS MORE CONSULTING LTD
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Insights For Selling To Flick

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Flick is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Flick

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Flick move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Flick take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Flick

Personality Compatibility


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