Imogen Wakerley

Go-getter
DISC Type : d

Product Marketing Manager & Product Manager at Equal Experts

London Area, United Kingdom

Overview

Imogen is a Product Marketing and Product Manager at Equal Experts, focusing on AI and Retail. With a background in business transformation and consulting, she excels at creating value propositions and go-to-market strategies for new technologies. She holds IBM certifications in AI deployment and product management.

Outside of tech, Imogen founded Bumi Naturals, a company born from a desire to appreciate the earths organic ingredients. Her passion for well-being is further highlighted by her Level 2 Gym Instructing qualification, showcasing a clear interest in fitness and a healthy lifestyle.

She once founded her own company, Bumi Naturals Ltd, which sourced high-quality organic ingredients from around the world.

Personality Overview

Challenger

Direct & Candid

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

AI Go-to-Market
Her current role involves developing global programmes, value propositions, and go-to-market strategies specifically for AI and Retail initiatives at Equal Experts.
Measuring AI Value
She is focused on how to position and measure the value of new technologies like AI beyond simple productivity metrics in software delivery.
Retail Technology
Actively engages with the retail tech space by attending industry events like the Retail Technology Show to understand new products and market needs.

Media Appearances

Imogen has no verified media appearances

Work History

1-2025
Product Marketing Manager & Product Manager at Equal Experts
3-2024 - 7-2024
Product Marketing Lead at Palladium Digital
11-2022 - 9-2024
Go to Market Lead at Pillar
7-2019 - 3-2020
Buisness Change Consultant at Mason Advisory Limited
7-2018 - 2-2019
Operating model consultant at HM Revenue & Customs

Education

12-2024 - 12-2024
The AI Ladder: A Framework for Deploying AI in your Enterprise from IBM
4-2024 - 8-2024
AI Product Manager Specialisation from IBM

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Middle Designation : Product Marketing Manager & Product Manager at Equal Experts
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Insights For Selling To Imogen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imogen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Imogen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Imogen move?

  • Their decision making speed is somewhere in the middle.
  • Can Imogen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Imogen

Personality Compatibility


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