Flor de María Martinez Sermeño

Supporter
DISC Type : s

Associate Academic Technician B at Centro de Investigación en Matemáticas

Benito Juárez, Mexico City, Mexico

Overview

Flor de María is a Senior Data Scientist and PhD candidate at the Research Center in Mathematics (CIMAT), specializing in machine learning and predictive modeling. With over 10 years of experience, her work combines statistical rigor with practical applications in public policy, health, environmental systems, and market research.

She is actively involved in the mathematics community, sharing her data science expertise at events for organizations like the Sociedad Matemática Mexicana. Flor de María also dedicates time to mentoring students, guiding them through real-world data challenges in collaboration with industry partners.

Her doctoral research focuses on advanced statistical learning, specifically on kernel methods for distributional data and optimal transport.

Personality Overview

Social Proof Driven

Slow To Decisions

Procedural

They get along well with all people.  They usually go by the book, following all rules and procedures. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Applied Data Science
Has over a decade of experience applying statistical modeling and machine learning to solve challenges in public policy, health, epidemiology, and for major industry clients.
Predictive Modeling
Leads the end-to-end development of predictive models for diverse applications, including customer churn, electoral preferences, and business KPI tracking.
Customer Analytics
Conducts in-depth customer analytics, including segmentation, NPS analysis, TURF analysis, and price sensitivity modeling to inform key business strategies.

Media Appearances

Flor has no verified media appearances

Work History

1-2024
Associate Academic Technician B at Centro de Investigación en Matemáticas
9-2021 - 10-2022
Statistical Consultant at Universidad Iberoamericana – Centro de Investigación en Matemáticas
1-2018 - 12-2025
Senior Data Scientist at ThinkData Mx
9-2015 - 8-2017
Junior Data Scientist at Numérika
3-2015 - 9-2015
Statistical Consultant at NOVA - Grupo Modelo ABInBev

Education

Ph.D. in Probability and Statistics from Centro de Investigación en Matemáticas
8-2012 - 1-2015
Ms.C. in Probability and Statistics from Centro de Investigación en Matemáticas

More Information

Social Presence :

Prographics :

Exp : 9 Location : Benito Juárez, Mexico City, Mexico Job Level : N/A Designation : Associate Academic Technician B at Centro de Investigación en Matemáticas
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Insights For Selling To Flor de María

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Flor de María is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Flor de María

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Flor de María move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Flor de María take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Flor de María

Personality Compatibility


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