Florence ROY

Critic
DISC Type : C

Stretch assignment - Global Open innovation - Mission temporaire at CHANEL

Puteaux, Île-de-France, France

Overview

With over 15 years in quantitative research, Florence is a strategic insights leader at CHANEL, currently on a temporary mission in Global Open Innovation. Described by colleagues as having excellent vision and being highly committed, she translates complex data into actionable strategy for the luxury market. She holds a Masters degree from Nantes Université.

Florence shows a keen interest in personal and professional development, identifying herself as a "Strategist" and "Mobilizer. " She explores philosophical shifts in luxury, such as the move from material possessions to personal growth and identity, reflecting a deep curiosity about what drives modern consumers and market trends.

She recently led a delegation for Chanel to the ReLuxury trade fair to research the brands presence in the second-hand market.

Personality Overview

Precise

Critic

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Luxury Resale Market
Actively researches the second-hand luxury sector for Chanel, indicating a focus on market evolution, circular economy, and changing consumer behaviors in luxury goods.
Disruptive Innovation
Her current role in Global Open Innovation focuses on exploring disruptive business strategies and emerging technologies within the luxury industry.
Customer Experience (CX)
A core theme in her career, focusing on creating memorable customer experiences by deeply understanding client needs and perceptions through quantitative research.

Media Appearances

Florence has no verified media appearances

Work History

1-2026
Stretch assignment - Global Open innovation - Mission temporaire at CHANEL
4-2019
Market Research Manager and Methods Senior Lead - Global Insight & Foresight at CHANEL
1-2017 - 4-2019
Directrice d'études - Pôle LUXE at IFOP
11-2010 - 12-2016
Chef de groupe at IFOP
9-2007 - 8-2009
Chargée d'études at Ipsos

Education

6-2024 - 6-2024
How Brands Grow - For Executives from Ehrenberg-Bass Institute
2002 - 2007
Master 2 from Nantes Université

More Information

Social Presence :

Prographics :

Exp : 17 Location : Puteaux, Île-de-France, France Job Level : Mid-senior Designation : Stretch assignment - Global Open innovation - Mission temporaire at CHANEL
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Insights For Selling To Florence

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florence is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Florence

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Florence move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Florence take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Florence

Personality Compatibility


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