Florencia Hazan

Evaluator
DISC Type : csd

Sr. Account Executive - Enterprise Corporate Sales at Salesforce

Argentina

Overview

Florencia Hazan is a Sr. Account Executive at Salesforce, where she has built a career over the last six years, progressing through several roles. She has a background in marketing and advertising from the Escuela Superior de Publicidad. Colleagues describe her as exceptional, innovative, and meticulous, with a strong focus on results.

Florencia is passionate about professional development and finds inspiration in hearing about the career journeys of others. She regularly attends industry events like Dreamforce and #ExperienciaIdeaManagement to stay current on trends and ideas in technology and business leadership.

She is deeply engaged with the evolution of AI in business, believing it elevates people rather than replacing them.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Business
Her recent posts highlight a strong interest in how AI, particularly Salesforce's Agentforce, is transforming business operations and elevating the human workforce.
Enterprise Sales
Her current and past roles at Salesforce are focused on Enterprise Corporate Sales, covering territories like Argentina, Chile, Peru, and Colombia.
Customer Relationships
She is passionate about how new technologies are redefining the way companies connect and build relationships with their customers.

Media Appearances

Florencia has no verified media appearances

Work History

8-2025
Sr. Account Executive - Enterprise Corporate Sales at Salesforce
2-2023 - 8-2025
Account Executive, Enterprise Corporate Sales at Salesforce
11-2021 - 2-2023
Account Executive - Enterprise Corporate Sales - Marketing Cloud at Salesforce
4-2018 - 5-2019
Responsable de Marketing at Algeiba
8-2015 - 3-2016
Marketing assistant at AySA

Education

2012 - 2014
Terciario from Escuela Superior de Publicidad

More Information

Social Presence :

Prographics :

Exp : 5 Location : Argentina Job Level : Junior Designation : Sr. Account Executive - Enterprise Corporate Sales at Salesforce
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Insights For Selling To Florencia

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florencia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Florencia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Florencia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Florencia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Florencia

Personality Compatibility


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