Franco Pisso

Critic
DISC Type : C

Creador de Contenido at YouTube

Argentina

Overview

Franco Pisso is a lawyer by training who has become a prominent content creator, university professor, and communication consultant based in Rosario, Argentina. He specializes in oratory and non-verbal communication, translating his academic expertise into accessible content for over a million YouTube subscribers and delivering large-scale masterclasses on the subject.

His passion for communication is deeply personal, stemming from being bullied as a child after moving to Brazil and struggling with the language. This experience fueled his desire to master public speaking and help others. He is the author of best-selling books and is driven by the mission to be the teacher he never had.

Unique fact: Despite being a successful lawyer, he chose not to practice, instead dedicating his career to teaching communication, a skill he struggled with immensely in his youth.

Personality Overview

Critic

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Effective Communication
The core of his career, he teaches oratory, persuasion, and non-verbal communication through his YouTube channel, university courses, and sold-out masterclasses.
Soft Skills
He is currently running a free 10-part course on soft skills, aiming to teach the practical abilities he believes are missing from traditional education.
Overcoming Adversity
His personal story of overcoming bullying and communication challenges is a central theme in his work, used to inspire his audience to turn weaknesses into strengths.

Media Appearances

Franco has no verified media appearances

Work History

1-2021
Creador de Contenido at YouTube
Abogado at Autónomo
2-2020
Profesor at Pontificia Universidad Católica Argentina
4-2015
Director at FRAMM S.A
4-2017 - 2-2020
Director at FODA Consultora

Education

2020 - 2021
Certificacion en comunicacion politica y gubernamental from Universidad Católica de Córdoba
2020 - 2020
Negociación exitosa: Estrategias y habilidades esenciales (en español) from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 10 Location : Argentina Job Level : Mid-senior Designation : Creador de Contenido at YouTube
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Insights For Selling To Franco

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Franco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Franco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Franco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Franco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Franco

Personality Compatibility


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