Florian Gramshammer

Questioner
DISC Type : c

Executive Advisor at impact.com

London, England, United Kingdom

Overview

Florian Gramshammer is the Managing Director for EMEA at impact. com, recognized as a leading figure in Europes digital marketing and ad tech landscape. He drives the companys regional growth strategy and is an expert in complex sales and partnership marketing. People who have worked with him describe him as a natural leader and highly respected industry professional.

He was named to the Performance Marketing Worlds "PMW 100 Powerlist" in 2024.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Partnership Economy
As a key leader at impact. com, he champions the idea of partnerships as a primary revenue channel alongside traditional sales and marketing.
Creator Monetization
He recently announced the launch of impact. com/creator, showing a strong focus on empowering advertisers to manage and scale their influencer marketing programs.
Customer Advocacy
Recently promoted a new platform to transform satisfied customers into brand advocates, highlighting his interest in referral-based growth strategies.

Media Appearances

IAB Forum 2022: intervista a Florian Gramshammer (Executive Advisor, impact.com). Featured in YouTube

See Now

Work History

9-2025
Executive Advisor at impact.com
5-2018 - 9-2025
Managing Director EMEA at impact.com
2-2015 - 4-2018
Managing Director, European Operations at IgnitionOne
1-2011 - 9-2014
Country Manager UK/Spain at CJ Affiliate by Conversant
8-2009 - 1-2011
Client Development Director at CJ Affiliate by Conversant

Education

Florian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : N/A Designation : Executive Advisor at impact.com
URL has been copied!

Insights For Selling To Florian

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Florian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Florian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Florian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Florian

Personality Compatibility


Other impact.com Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.