Fran Derin is the Associate Director of Shopper Insights at Mondelēz International, leveraging an extensive career in market research and consumer insights. Her experience includes senior management roles at Cadbury, Pfizer, and Warner-Lambert. She holds a B. S. in Marketing from Fairleigh Dickinson University.
Her career demonstrates a remarkable focus within a single corporate lineage through its evolution from Warner-Lambert and Cadbury to Mondelēz.
Fran Derin
Associate Director Shopper Insights at Mondelēz International
Florham Park, New Jersey, United States
Overview
Topics They Care About
Shopper Insights
Her current title and entire career are centered on understanding consumer and shopper behavior to drive strategy for global brands.
CPG Market Research
She has decades of experience leading market research for major consumer packaged goods companies like Cadbury, Pfizer, and Warner-Lambert.
Retail Strategy
[Predicted] Her role in understanding shopper behavior directly informs in-store and online retail strategies for Mondelēz products.
Media Appearances
Fran has no verified media appearances
Work History
1989
Associate Director Shopper Insights at Mondelēz International
1989 - 9-2010
Sr, Mgr. Customer & Shopper Insights at Cadbury North America
1989 - 2003
Sr. Mgr, Market Research at Adams Division, Pfizer, Inc.
1989 - 2000
Mgr. Market Research at Warner-Lambert
Education
Fran has no verified education history
More Information
Social Presence :
Prographics :
Exp : 37
Location : Florham Park, New Jersey, United States
Job Level : Mid-senior
Designation : Associate Director Shopper Insights at Mondelēz International
