👋 Fran M.

Sharpshooter
DISC Type : CD

Director of Engineering at seQura

Bilbao, Basque Country, Spain

Overview

Fran is a Director of Engineering at seQura with experience as a software engineer and leader since 2007. A self-described "product engineer, " he focuses on scaling technical teams and driving operational excellence with a Lean, Agile, and DevOps approach. He holds a Bachelors degree from the University of Deusto and is a certified Scrum Master.

He is deeply involved in the technology community as the co-founder and co-organizer of BilboStack, the largest technology conference in Bilbao. This annual event, created for and by tech professionals, covers topics ranging from Cloud and AI to Product and UX/UI, drawing nearly 1000 attendees each year.

Unique fact: He co-founded and helps run BilboStack, the biggest annual tech conference in Bilbao.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Scaling Eng Teams
His primary focus at seQura and previous role at Holaluz. com involved significantly scaling technical teams, for instance, from 40 to 90 developers in under a year.
Engineering Culture
He recently shared that company culture is like a garden that needs to be actively cared for and nurtured as a company grows.
Agile & DevOps
He applies a Lean, Agile, and DevOps mindset to his work and holds a Professional Scrum Master certification, underscoring his commitment to these methodologies.

Media Appearances

👋 has no verified media appearances

Work History

8-2022
Director of Engineering at seQura
10-2021 - 7-2022
Software Engineer at seQura
2-2021 - 9-2021
Head of Software Development at Holaluz.com
4-2020 - 2-2021
Engineering Manager at Holaluz.com
2-2020 - 4-2020
Software Engineer at Holaluz.com

Education

2001 - 2006
Bachelor's degree from University of Deusto
2006 - 2008
Master's degree from Universidad Nacional de Educación a Distancia - U.N.E.D.

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bilbao, Basque Country, Spain Job Level : Mid-senior Designation : Director of Engineering at seQura
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Insights For Selling To 👋 Fran

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 👋 Fran is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from 👋 Fran

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will 👋 Fran move?

  • They can take decisions very fast if you manage to convince them.
  • Can 👋 Fran take some risk or not?

  • The risks don’t matter much to them.

You And 👋 Fran

Personality Compatibility


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