François Cousi
Login to view DISC.François Cousi is a Partner at PMP Strategy, where he leads the Digital, Data, and Customer Experience division. A graduate of HEC Paris, he specializes in digital transformation, omnichannel strategy, and data monetization for the retail, luxury, and travel sectors, leveraging his prior operational experience as a COO.
He has a keen professional interest in the evolution of digitally native brands and how they must adopt omnichannel strategies to scale effectively. He emphasizes that opening physical flagship stores is crucial for these brands to broaden their customer base beyond just digital natives.
He is an authority on the development of e-commerce marketplaces, having led projects for major retailers like Castorama and Decathlon to build and position their marketplace strategies.
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