François Cousi

Questioner
DISC Type : c

Partner at PMP Strategy

Greater Paris Metropolitan Region, France

Overview

François Cousi is a Partner at PMP Strategy, where he leads the Digital, Data, and Customer Experience division. A graduate of HEC Paris, he specializes in digital transformation, omnichannel strategy, and data monetization for the retail, luxury, and travel sectors, leveraging his prior operational experience as a COO.

He has a keen professional interest in the evolution of digitally native brands and how they must adopt omnichannel strategies to scale effectively. He emphasizes that opening physical flagship stores is crucial for these brands to broaden their customer base beyond just digital natives.

He is an authority on the development of e-commerce marketplaces, having led projects for major retailers like Castorama and Decathlon to build and position their marketplace strategies.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Marketplace Strategy
He leads projects for major retailers like Castorama to define, design, and launch their e-commerce marketplaces as a key lever for growth and an omnichannel model.
Digitally Native Brands
He provides expert analysis on the evolution of DNVBs, focusing on their need to scale through omnichannel strategies and physical stores to ensure long-term profitability.
Omnichannel Customer Experience
His work focuses on helping companies scale by moving from single-channel e-commerce to a broader omnichannel approach, often involving flagship physical stores to attract new customers.

Media Appearances

François has no verified media appearances

Work History

12-2016
Partner at PMP Strategy
3-2010 - 11-2016
Associate Director at PMP Strategy
6-2010
Chief Operating Officer at Bio C'​ Bon
Senior Manager at Lennox Consulting
10-2005
Director of Marketing and Supply-Chain at Surcouf

Education

1992 - 1996
Master's degree from HEC Paris

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Paris Metropolitan Region, France Job Level : Middle Designation : Partner at PMP Strategy
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Insights For Selling To François

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with François is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from François

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will François move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can François take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And François

Personality Compatibility


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