François MORINIERE

Critic
DISC Type : C

Chief Executive Officer at Bayard

Greater Paris Metropolitan Region, France

Overview

François has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Critic

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

François has no verified topics they care about

Media Appearances

François has no verified media appearances

Work History

11-2024
Chief Executive Officer at Bayard
10-2017 - 11-2024
Chief Executive Officer at GROUPE LABRUYERE
CEO, then Chairman Of The Board at OENEO
CEO at L'EQUIPE
Chairman and CEO, CBS Outdoor France at CBS Corporation / GIRAUDY

Education

1984 - 1987
Education details unavailable from ESCP Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Paris Metropolitan Region, France Job Level : Leadership Designation : Chief Executive Officer at Bayard
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Insights For Selling To François

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with François is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from François

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will François move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can François take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And François

Personality Compatibility


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