Fran Paradiso-Hardy

Enthusiast
DISC Type : i

Senior Vice President and Head Medical Communications & Engagement (Global) at Astellas Pharma

Markham, Ontario, Canada

Overview

Fran has no verified overview

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Fran has no verified topics they care about

Media Appearances

Fran has no verified media appearances

Work History

4-2025
Senior Vice President and Head Medical Communications & Engagement (Global) at Astellas Pharma
8-2021 - 3-2025
Vice President and Head Medical Communications (Global) at Astellas Pharma
12-2019 - 7-2021
Executive Director and Sub-Region Medical Affairs Head (LATAM) at Astellas Pharma
3-2025
Lead, Leadership & Management Domain Team at Medical Affairs Professional Society (MAPS)
4-2024 - 3-2025
Co-lead, Medical Communications Focus Area Working Group (FAWG) at Medical Affairs Professional Society (MAPS)

Education

2007 - 2010
Pharm.D. from University of Florida
1988 - 1993
M.Sc. from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 6 Location : Markham, Ontario, Canada Job Level : Leadership Designation : Senior Vice President and Head Medical Communications & Engagement (Global) at Astellas Pharma
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Insights For Selling To Fran

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fran is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Fran

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Fran move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Fran take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Fran

Personality Compatibility


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