Frances Howard

Evaluator
DISC Type : sdc

Chief Executive Officer at i-Wonder

United Kingdom

Overview

Frances Howard is the Chief Executive Officer at i-Wonder Aggregator Services, leveraging a deep background in the insurance industry. Her career includes extensive experience in business development and management at Endsleigh Insurance. She holds a BA(hons) from Swansea University and colleagues have described her as helpful and pleasant to work with.

Her career is marked by a consistent focus on business development within the insurance sector, progressing through multiple roles at Endsleigh before taking the leadership position at i-Wonder.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Niche Insurance
As a leader at i-Wonder, she has commented on the launch of specialized insurance products for classic cars, bicycles, and fast-food delivery services.
Insurance Aggregation
Her role as CEO of i-Wonder places her at the forefront of providing price comparison website solutions to the UK market.
Broker Relationships
Her background highlights skills in working with brokers and business relationship management, which are key to the aggregator model.

Media Appearances

Frances has no verified media appearances

Work History

7-2025
Chief Executive Officer at i-Wonder
6-2013 - 3-2018
Marketing and Customer Proposition Manager at Endsleigh Insurance
12-2012 - 6-2013
National Accommodation Insurance Manager at Endsleigh Insurance
10-2011 - 12-2012
Business Development Manager at Endsleigh Insurance
11-2005 - 10-2011
Area Manager at Endsleigh Insurance

Education

1993 - 1996
BA(hons) from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at i-Wonder
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Insights For Selling To Frances

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frances is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Frances

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Frances move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Frances take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Frances

Personality Compatibility


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